If you’re working on your mobile strategy for your business or nonprofit organization, one of the first things to consider is whether you need a mobile application (“app” for short), or a mobile website, or sometimes, both. While mobile sites and apps can look nearly identical, figuring out what works best for your brand will depend on several factors, primarily the functionality you are seeking to accomplish.
10 Website Best Practices for Nonprofit Organizations
People don’t process information like they did ten years ago, or even last year for that matter. Social media, the internet, and especially the recent advances in mobile technology have virtually obscured every other way people get news and useful information. If someone learns something, chances are very good they first heard of it through social media or from a website. Embrace this change to help boost your nonprofit organization marketing and reach.
How to Create a Google Maps Link for your Business
Your customers want to find you, and to help them, you want to make it easy. That being said, it makes a lot of sense to include your location somewhere on your website, usually on the contact page (and often on the footer of your pages too).
One of the easiest ways to provide a map and driving directions to your website is to simply use Google Maps to create a link to your location. Here we show you how you can create this link in just a couple minutes.
The Power of the Web
The whole point of the web is to get your website content connected to the web. Whether you’re writing a blog about awesome gardening tips or fishing hotspots or whatever it is your website contains, nobody will read it if they cannot find it. Any business or nonprofit organization would benefit from taking just an hour or two, and creating or updating your public profiles on directory websites.
Why a Restaurant Needs a Mobile Website
Local restaurants are one of the most common searches on Google, Bing, and other search engines. If your customers are not able to find you online, chances are not too good that they’ll visit your actual location either.
Seven Things To Remember When Building Your Mobile Website
There are many things to keep in mind when building a mobile website. Here are seven aspects to your site structure and content that you’ll want to keep in mind to be most effective.
Mobile Website Design Tips
Rule #1 — Keep it simple by focusing on the most important content for your customers, and make it easy to access this stuff. These potential customers are on-the-go, often in the middle of texting while driving, reading their facebook friends’ updates, or checking their email. They don’t want to have to search three other websites just to find your location or phone number.
Top 5 Priorities for a Restaurant Mobile Website
Here are the top FIVE priorities for any restaurant mobile website, and any restaurant owner or manager who wants to improve sales and boost profits, by making sure that your mobile website is easy to use, works well, and provides what your potential customers want to learn about your restaurant.
Most Charities Fail at Online Fundraising Basics
“Eighty-four percent of nonprofits, including many of the nation’s largest charities, haven’t made their donation websites easy to read on mobile devices, one of several flaws that can cost them significant contributions, according to experts who studied 150 charities and other organizations.” — Considering the number of people on cell phones, developing a mobile website strategy for your nonprofit organization is crucial.
Embrace Mobile Device Capabilities
Although there are limitations to the mobile device experience, mobile devices can do several things that a PC can’t do at all, while some things are much easier accomplished on a mobile device. The best mobile websites and mobile web marketing campaigns take advantage of the difference and embrace the capabilities of mobile devices.