There are many things to keep in mind when building a mobile website. Here are seven aspects to your site structure and content that you’ll want to keep in mind to be most effective.
Attractive, Easy-to-Navigate Design and Interface — Your mobile web interface should be simple and easy to navigate, and sales will invariably increase if your mobile website’s landing page has at least marginally attractive design. This can be extremely simple image with links or your logo with some links or even a blog with blurbs from recent content. Your second-level mobile website pages should also be efficient and easy to view. Many mobile websites are long run-on pages that simply reformat their desktop-formatted content. This isn’t a great way to cater to your potential customers browsing your mobile website.
Call Button — Even if you let every incoming call go to voicemail, you want to have a prominent call button on your mobile website. If a tweet or email or contact form is your preferred contact method, then make that the more prominent button. Customers want to be able to contact you and get the support they need whatever their circumstances or whatever step in the sales process.
Location Aids — Unless you don’t have a actual physical location or storefront for customers to visit you, you need to help your customers find you. Simply including a a directions button with a Google Driving Directons link that includes your address is an easy way to tackle this problem. When people click on that link, their smartphones often will simply read their current location and then provide the turn-by-turn directions to your location.
View Full Website — Your mobile website should be rather brief and efficient at delivering your most important content. Your full website, or also known as your desktop website, is likely to contain lots of additional content. By providing a simple button to click to this full website, you will be offering a way for people to read more about you and find the information they are seeking. Keep in mind that mobile websites handle that full website link in many ways. Often, a simple mobile redirect plugin will handle everything you need the links to do.
Analytics — How many people are visiting your mobile website? How many people are viewing the desktop version of your site? You will want to track your web visitors so that you can decided where you put your focus. Say that 80% of your visitors are viewing your mobile website, you should very likely start enhancing your mobile website’s functionality and content so that you best serve the most of your customers. Install Google analytics or simply review your server requests to see how many people are viewing your website and in what ways.
Optimized Images — Your mobile website’s page load should total less than 20-30 kilobytes. That means that your mobile website images have to be optimized to the smallest file size possible that still maintains good visual quality. Use Photoshop or some other image editor to condense and compress your files as much as you can.
Optimized Text — The biggest problem that people encounter when developing text content for mobile websites is the sheer lack of unique content. Many people simply copy some bit of text from their regular desktop version of their website. All of sudden your own website is getting dinged by Google for duplicate content.
There are many other things that you can do to help build your mobile web presence and tailor your web content to your mobile customers. WebWorkPro can help you with our mobile website deal.