The biggest frustration to mobile web users is to treat a mobile device like a desktop PC. Phones have limitations to keep in mind, but by realizing this and mitigating these limitations, you can create an effective mobile web experience for your potential customers.

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Smartphones and tablets now account for more than half of web traffic and searches. If you don’t have a mobile-optimized website, you are very likely missing out on more than half of your potential customers. The global mobile web isn’t like the desktop web. The mobile web is huge and growing faster than even the internet started growing when it started.

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One of my friends who builds websites was talking to an electrician who said he was thinking about building his own mobile website with one of those freemium DIY website builder platforms — “Well would you hire a website designer to run the electrical wiring and wire the outlets and light switches and breaker box in your house?”

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