Mobile Website vs. Mobile App — What’s Best for Your Brand?

If you’re working on your mobile strategy for your business or nonprofit organization, one of the first things to consider is whether you need a mobile application (“app” for short), or a mobile website, or sometimes, both. While mobile sites and apps can look nearly identical, figuring out what works best for your brand will depend on several factors, primarily the functionality you are seeking to accomplish.

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Mobile Website Design Tips

Rule #1 — Keep it simple by focusing on the most important content for your customers, and make it easy to access this stuff. These potential customers are on-the-go, often in the middle of texting while driving, reading their facebook friends’ updates, or checking their email. They don’t want to have to search three other websites just to find your location or phone number.

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Most Charities Fail at Online Fundraising Basics

“Eighty-four percent of nonprofits, including many of the nation’s largest charities, haven’t made their donation websites easy to read on mobile devices, one of several flaws that can cost them significant contributions, according to experts who studied 150 charities and other organizations.” — Considering the number of people on cell phones, developing a mobile website strategy for your nonprofit organization is crucial.

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Embrace Mobile Device Capabilities

Although there are limitations to the mobile device experience, mobile devices can do several things that a PC can’t do at all, while some things are much easier accomplished on a mobile device. The best mobile websites and mobile web marketing campaigns take advantage of the difference and embrace the capabilities of mobile devices.

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